I’m Not Crazy, I’m Just Planning a Crazy Big Blogger and Small Business Conference

Mommy Confession: I have been ignoring my husband and kids.

For the last few weeks I have been glued to my computer screen until all hours of the night. I have been tossing and turning and strategizing and planning and taking risk after risk. All for my latest endeavor of bringing a blogger and small business conference to the Washington DC area.

It sounds like a crazy project for a mother of four who runs a full-time child care business and writes a blog. Yet, here I am and I have to say I have never been more proud.

It all started with a discussion in a Facebook group of other bloggers. We were lamenting about how we couldn’t make BlogHer13, which is a huge annual conference for bloggers. I couldn’t take the time from my business to go because it was in Chicago this year. So, someone in the group said, “We should plan our own conference in the Washington DC area.”

And like that the seed was planted. The idea took hold and before I knew it I was telling people the idea. I had no clue what I was doing or how to begin, yet I knew I had to do it.

One of the places I shared the idea with was at a Femworking meeting. As usual the women were extremely supportive. Many offered to help. A few days later I was on the phone with my friend Kelley Sanabria, president and CEO of Femworking, who explained how much she had wanted to organize a conference for bloggers and small business owners. To me, it was an instant match. An “aha” moment. I couldn’t think of a better partnership.

I believe in the principles of Femworking, which are for women to support and lift each other. I have seen the magic of sitting with a group of women who are not there to compete, but to help. It is how I believe someone can find success. So, once I had the conversation with Kelley I knew I was all in.

I knew that together we could pull off this event. And yesterday after weeks of digging in and taking phone calls and doing research and setting plans, we made our big announcement and reveal. We opened registration for the first-ever Femworking Blogger & Small Business Conference.


There is still much to do, but I feel like I can finally breathe a bit. The website I have slaved over is up. We have some amazing speakers lined up and the location is secured. The people who have stepped up to help have wowed me. The buzz surrounding the conference has been overwhelming, but in a good way.

WE ARE DOING THIS THING. And it’s not just for me and Kelley or even Femworking. It’s for the entire Washington DC area. We deserve to have a regional conference that brings bloggers and entrepreneurs together. It is a perfect match because we are all learning as we go. We are all building our brands and reputations. We are all non-experts trying to master a social media presence. We are all trying to do the right thing with our finances and make sure we are legally compliant. We all need to hear from people who have done it well.

As you can tell, I’m excited and confident in this project. So, please forgive me if I mention it now and then. Tiny Steps Mommy is where I write about everything happening in my life and right now this is pretty big.

My family hopefully understands that I am “leaning in” right now. Ultimately, I am doing this not only for me, but for them. I am growing my brand and building my reputation for my family’s future.

Thankfully, I have an incredible support system, led by my husband. He is the reason I can do any of this.

So, here is the plug: If you are a blogger or an entrepreneur or if you have dreams of starting a blog or a business – even if it’s just a small Etsy shop – and you live anywhere near the Washington DC area, please please please (yes three pleases) come to the inaugural Femworking Blogger and Small Business Conference on October 26, 2013 at the Hyatt Regency Crystal City in Arlington, Va. You will get to network with and learn from each other. You will gain the confidence you need. You will realize the strength of the Washington DC area’s leading social media influencers and innovators. And you’ll even get to see me speak. And no, you don’t have to be a woman to attend. Visit www.FemworkingConference.com to learn more and register.

Follow the hashtag #femcon13 on Twitter, Facebook, Pinterest and even Instagram to read more about the conference.

Final plug: If you are reading this and want to become our sponsor (especially if you are a large corporate entity) we would love to have you. In fact, we need you. So, please contact us.

When was the last time you took on a huge project and took a risk? Please leave a comment below or join the discussion on the Tiny Steps Mommy Facebook page.


Nicole Dash is a writer, blogger and business owner who lives in the suburbs outside Washington, DC with her husband and four children. She started her career as a journalist and copy editor. She also managed public relations and corporate communications for a national franchise company, but in 2006 started a child care business. In 2012, she launched Tiny Steps Mommy, a lifestyle and parenting blog that quickly gained a following and connected her to an expansive group of women-owned businesses. In 2013, she started a digital marketing consulting business that focused on growing community in an authentic way. Through those connections she was inspired to open Play, Work or Dash, a coworking space that also offers onsite childcare up to three hours per day. It is where like-minded professionals pursue their business goals with the extra level of support parents desire; a place where you "bring your kids to work." She is an active member of the Washington, DC blogger community. She has been published on The Washington Post, Huffington Post, Scary Mommy, Mamalode and Pop Sugar.




  1. I am so excited for this conference, Nicole! It’s easy to have great ideas, but it’s another thing entirely to bring it to life – and you did it. You are awesome!
    Dana recently posted…Let’s play a game – two truths and one lieMy Profile

  2. congratulations, how exciting! I will definitely check my calendar and hopefully be able to come! 🙂

  3. congratulations, how exciting! I will definitely check my calendar and hopefully be able to come! 🙂

  4. I’ve wished for a DC-area conference for so long to be able to network with local women. Thank you! See you in October 🙂
    Gina recently posted…Science Museum of Virginia [Day Trip from DC]My Profile


  1. […] this is what will shine through. This is what people will notice. As I’ve written about before, I am co-organizing the first-ever Femworking Blogger and Small Business Conference on October […]

  2. […] this is what will shine through. This is what people will notice. As I’ve written about before, I am co-organizing the first-ever Femworking Blogger and Small Business Conference on October 26. […]