Turning an Idea Into a Mission: Announcing My New Business ‘Play, Work or Dash’

Have you ever had an idea that took hold and transformed from more than just an idea, but instead into a mission? A mission to create something completely new and different? A mission to solve a problem for others?

Well, I have been walking around with one of those for quite some time now. And after a very long and sometimes arduous journey, I am thrilled to announce that I am opening a new business that builds on everything I have learned as a mother, entrepreneur, child care professional and blogger.

In January 2016, I am opening Play, Work or Dash, LLC — a collaborative work space targeted to families. Put simply, I am opening a place where parents can work uninterrupted and/or host meetings while their kids are taken care of in a separate room by trained childcare givers.

Play, Work or Dash is meant to be a place (a community) where parents who usually work from home can spend time on a proposal, catch-up on email or meet with clients without distraction. It is an answer for parents of young children who may not have full-time child care, yet need to spend time working. It is an answer for parents who try to squeeze in work during nap time or after their kids go to bed at night. It is also the answer for parents who simply need a break or adult interaction.

One way I explain my concept to others is that Play, Work or Dash is like a gym with an onsite daycare that you can depend on for a few hours each day, but instead of working out, you plug-in your laptop and get work done.

I believe that parents have been waiting for something like this for a long time and I want to be the person to bring them this new, different and flexible alternative for parents of young children.

I want to take all that I have learned as a child care provider and apply it to this new child care option.

I want to create a community that supports parents and embraces everything I have always believed about balancing your dreams or ambitions with your dreams for your family.

You shouldn’t feel like it’s all or nothing. You shouldn’t feel like there is only one right way. There should be flexible options that feel like a win for everyone. Options that include a place to work uninterrupted, a place to network with others, a place to hold meetings, a place to attend workshops, a place to grow professionally, and most importantly a place where your children are well taken care of, yet nearby. A place where you “Bring Your Kids to Work.”

play work dash opening in Vienna, VA

It has been incredibly difficult keeping this project a secret… especially since many times I didn’t believe it would ever happen. Starting a venture like this isn’t easy. In fact, it has at times felt impossible. I was told no many times. I was faced with obstacle after obstacle. My ego was bruised and my idea was shot down by people who couldn’t see the big picture. Yet, I kept pushing. I kept believing in myself and in my vision because I was surrounded by people who didn’t allow me to give up.

It takes a village to raise up a business. And my village was filled with my husband, my parents, my in-laws, my sisters, my kids, my friends, my amazing realtor (Naomi Hattaway of 8th and Home), my lawyers (The Geller Law Group), my graphic designer (Daniel Lynch of Studio Lynch), and my incredible networking group (Femworking). These people picked me up every time I wanted to throw in the towel and were there when I needed them.

This is the kind of support I want to give others, which is why I am over the moon that I will open my doors to this new adventure — which is only beginning — in January.

Here is the official news release announcing my business located in the Tysons Corner/Vienna area of Northern Virginia. If you are interested in learning more, please visit www.PlayWorkDash.com, like my Facebook page, follow me on Twitter or just keep connected via Instagram.

If you live in the Washington DC area and are interested in my services, you can set-up a tour beginning December 21, 2015. For a limited time, if you go on a tour I will credit you three hours of free childcare / access to the office space.

Also, I am launching a major giveaway that gives one lucky winner a Silver Membership, which offers unlimited adult access with 12 hours per month of child care services. Enter the Play, Work or Dash Giveaway below, which begins November 16, 2015 and ends January 30, 2015 (you must live locally to win).

Thank you all for your support and please know that I do not plan to stop Tiny Steps Mommy. I haven’t been writing regularly in part because it has been hard for me not to share all that has been happening behind the scenes in my life. But, now that I can share everything, I want to share this journey with all of you as well.

Enter Competition



Nicole Dash is a writer, blogger and business owner who lives in the suburbs outside Washington, DC with her husband and four children. She started her career as a journalist and copy editor. She also managed public relations and corporate communications for a national franchise company, but in 2006 started a child care business. In 2012, she launched Tiny Steps Mommy, a lifestyle and parenting blog that quickly gained a following and connected her to an expansive group of women-owned businesses. In 2013, she started a digital marketing consulting business that focused on growing community in an authentic way. Through those connections she was inspired to open Play, Work or Dash, a coworking space that also offers onsite childcare up to three hours per day. It is where like-minded professionals pursue their business goals with the extra level of support parents desire; a place where you "bring your kids to work." She is an active member of the Washington, DC blogger community. She has been published on The Washington Post, Huffington Post, Scary Mommy, Mamalode and Pop Sugar.




  1. What a fantastic idea! I can think of so many friends who would use a service like this. Will be sharing with my friends in the DC area!
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  2. That is an incredible venture!!! Congratulations!!!!

  3. I am SO thrilled for you. What a journey it was! You are a rockstar and I cannot wait to see the next steps in the Play, Work or Dash story!


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